OUTBLUE grew from the life we already loved.
Spearfishing, diving, fishing, boats, marine life and the coast have always been a massive part of my world. The ocean is where a lot of what I love comes together. I wanted clothing that carried some of that with it. Something I’d actually want to throw on every day, with designs that felt connected to the things I’m passionate about.
My wife and I have been building OUTBLUE together for a while now, shaping it into an Australian apparel brand for people who share that same pull towards the water.
Some chase waves. Some dive beneath them. Some head offshore before sunrise, fish from the rocks, spend weekends on the boat or just feel better with the coast somewhere nearby.
Different lives. Same blue.
That’s really what OUTBLUE is about. Creating clothing that represents that part of us.
And the name came naturally.
Out in the blue. Out on the blue. Out near the blue.
Wherever your version of it is.
FROM THE COAST TO THE BLUE.
OUTBLUE CO • AUSTRALIA